Digital strategy in the museums

Digital strategy in the museums

Innova Space

Price: €50

Network of Art Museums of Catalonia and Association of Museologists, 50% discount


PDF icon Seminar Programma (pdf in Catalan)

Seminar Programma (pdf in Catalan)


Nowadays the digital way is an essential element for connecting the collections with the public.  The seminar offers an integral vision of the digital dimension in the museum, it will bring out some challenges and will highlight some web trends.


Programme of the seminar:

Monday 11th May

9:30 am  Arrival and picking up accreditations
9:45 am Welcome by Pepe Serra, director of the Museu Nacional
10 am Talk: The digital transformation in the organisations, Genís Roca, partner president of Roca-Salvatella, archaeologist and MBA from ESADE
11:10 am The digital strategy in the museum, an overall vision, Conxa Rodà, Head of Strategy and Communication of the Museu Nacional
11:30 am Coffee break
12 noon Digital strategy workshop, Albert Sierra, Innovation and New Technologies in the Catalan Agency of Cultural Heritage and Conxa Rodà
2:15 am Lunch break
3:30 pm Websites of today's museums: trends, quality criteria, Conxa Rodà
4 pm In preparation of a new website: the digital transformation process at the Jewish Museum Berlin, Mirjam Wenzel, Head of Media Department, Jewish Museum Berlin
5 pm Break
5.15 pm Roundtable of experiences of website renovations (15 min exposure for each site, followed by discussion with attendees)
- MACBA, Sònia López, in charge of Digital Media
- Dalí Foundation, Imma Parada, head of Communication
- Museu Nacional d’Art de Catalunya, Conxa Rodà
5:45 pm Break

Tuesday 12th May

10 am Contents strategy, Clara Guasch, content strategist
11:30 am Coffee break
12 noon Open by defect: public domain and Creative Commons Licenses, Ignasi Labastida, University of Barcelona, Creative Commons Spain
14 pm Lunch break
15:30 pm Website analysis: what to measure and how to do so, Anna Geli, analyst, King e-Client
17:15 pm Break
17:30 pm Closing talk: The Rijksmuseum’s Digital strategy, Martijn Pronk, Head of the Media and Publications Department, Rijksmuseum
18:45 pm  Summing up /Bringing to a close and handing out of certificates



Information and reservation: 

Capacity: 90 places, by strict order of registrations

The programme includes all the talks, complementary digital material, the coffee-breakfast for both days, and the attendance certificates

The lunch will not be included, but on the same day it will be possible to purchase tickets for prepared lunch packs

All the sessions will be in Catalan, except the talk by the Rijksmuseum and the Jewish Museum which will be in English

This program may be subject to last minute changes


  • For the tickets with a 50% discount it is necessary to bring the corresponding accreditation on the first day of the seminar
  • For consultations and in the case that the registration is carried out from a museum that is unable to do the payment online, the process can be carried out by contacting the following telephone number, 93 622 03 75, or by sending an email to [email protected]
Museu Nacional d'Art de Catalunya | Estrategia digital en los museos