From expertise to dissemination
The production of knowledge and education in the broadest sense are inherent to the mission of the museum. The great transformation experienced in recent years, which is still under way, that museums have to shift their focus from the object to the subject —to visitors, to the public— shapes all the museum’s educational and content-generating activity.
Part of the museum’s educational mission is to become a space for debate and dialogue, for enjoyment and contemplation, for education and knowledge, for artistic creation and the participation of all. The institution must be a public resource that encourages exploration, discovery and a critical perspective, which stimulate sensitivity, creativity and contrast between different points of view. The museum’s main task is to be a great connector, to make the most of the tools to encourage all visitors to have experiences in accordance with their own interests and desires.
The collections displayed in the museum and its exhibition programme, along with its public programmes, will be revised during this strategic cycle. This will be done following this direction, in order to provide as many interpretative keys as possible as well as high-quality and excellent visits. New interpretative elements, both traditional and digital, will be provided, and work will be done to create spaces where visitors can meet and find dialogue. The role of contemporary artists, who must find their natural place in the museum, will be decisive in this journey. Their vision in dialogue with the collection, ever critical and transgressive, is essential for the museum.
In the years to come, the museum will also promote its scientific dimension through the development of the Centre of Studies and Research (the library, archive and university programmes), establishing a research plan, digitising and making archives accessible and creating a specialised publication.
The need to strengthen the digital dimension of the museum is intimately linked to innovation and the production and dissemination of knowledge. Both technological change and users’ growing demands and expectations require a digital transformation aimed at connecting the museum with people (public + internal team) in a way that brings more value and efficiency.
“Relevance is not about what's trending or what's hot. It's a quality of art that invites you into a deeper understanding, emotional reaction, or conversation”
Nina Simon, 2016
Strategy and Action Plan 2019-2022 / 2029 (pdf 12.1 Mb)