A Museum for everyone
A museum makes sense when it is full of visitors, closely linked to the community and oriented towards the common good. Starting with its mission as a producer of knowledge, the museum’s public service role is essential for giving it meaning. This is why it would be good strategy in the coming years to develop a set of programmes aimed at ensuring the museum’s social role and dimension. This is the great challenge ahead: to get society to use the museum intensively (almost 70% does not visit) and provide it with full legitimacy in this regard, as it assumes new roles as an agent of inclusion and social transformation.
We need to work on a museum that is accessible in all dimensions. From the currently difficult access on the Montjuïc mountain, to the social, cultural and economic barriers still present in our society. It is essential that we promote equal access to culture for all people and the inclusion and participation of minorities and communities existing in the social fabric. Therefore, the main task of the museum is to place the relationship with its environment and the community at the heart of its programmes and stimulate their active and empowering participation in museum life.
In the coming years, we will undergo a comprehensive renewal of all public programmes in collaboration with organisations and groups that help to bring the museum to as many people as possible. The work we are already carrying out in the health sector and with groups at risk of exclusion is a good example. The museum must be a meeting place, an element of social development and community creation, and must reflect the diversity and plurality of the society in which it operates.
At the same time, cross-cutting environmental and sustainable policies must be enhanced in the museum. The museum has already been quality certified (ISO 14001 and European EMAS regulation) and will strengthen the implementation of environmental and sustainable criteria in all possible actions and processes during this period. Both to minimise the impact on the environment and to promote awareness of conserving the natural and cultural environment among staff and the public at large.
“The museum will be social or it will not be at all” Pepe Serra
Strategy and Action Plan 2019-2022 / 2029 [2] (pdf 12.1 Mb)