This seminar offers an integral vision of the user experience (present and virtual public), the itinerary’s analysis of the visitors and their interactions with the museum (Visitor Journey) as well as find out what should the museum offer to improve the user experience and to stablish connexions, and finally to see how the platforms and digital tools are an element that can help enhance this experience.

Addressed to museum and other cultural sectors professionals.

Program (provisional)

9.30 a.m. - Welcome to the assistants and accreditations

9.45 a.m. - Welcome by the Museu Nacional Director, Pepe Serra

10 a.m. - L’experiència de l’usuari: aproximació integral. Conxa Rodà, Museu Nacional @innova2

10.30 a.m. - Disseny UX com a disseny d’un servei (simplicitat, legibilitat, disseny d’interaccions, experiències immersives). Lander Muruaga @eeeh

11.30 a.m. - Pause-coffee

12 p.m. - Cap a una museografia definitivament inacabada. Lluís Alabern, Museu Nacional

1 p.m. - Taula d’experiències: testeig amb usuaris (test A/B, card sorting, focus grups, eye-tracking, observació directa, enquestes).

Audioguia al mòbil, Museu Episcopal de Vic, Carme Comas @MEV_VIc

La renovació del blog CCCB Lab, Maria Farràs/Edgar Riu @CCCBLab

Avaluació i anàlisi a exposicions del CosmoCaixa,  Antoni Laporte @ARTImetria

Unique Visitors, Ana Basso @UVisitors

Second Canvas, Koldo García /Iñaki Arredondo @SecondCanvas

Web Museu Nacional, Conxa Rodà @MuseuNac_Cat

2.15 p.m. - Lunch (free time)

4 p.m. - Customer Journey Mapping. David Boronat @davidboronat and Gerard Adell @peix, from the company Multiplica

5 p.m. - Com fer-nos les preguntes adients sobre els nostres usuaris?  Pepe Zapata @pepezapata, Teknecultura

6.45 p.m. - Closing and certificate delivery