John Hassall

(1868-1948) 

He was a British illustrator, painter and English poster artist. He studied in the Antwerp Fine Arts Academy and the Académie Julien in Paris, where he took references from the famous Alphonse Mucha. Hassall worked as an advertising artist for fifty years, he also designed posters for theatre and newspaper advertisements. One of his most world-wide famous pieces is Jolly Fisherman, 1908.

Moreover, he also illustrated many children’s books, poetry volumes and fairy tales. His style is simple and clear, rooted on solid colours delineated by thick black outlines. He founded the New Art School and School of Poster Design in London, however, they both had to close during the First World War.

Little Red Riding Hood, John Hassall, 1898

The Babes in the Wood, John Hassall, 1901 or before 

Robinson Crusoe, John Hassall, before 1903

Simbad the Sailor, John Hassall, 1901 or before 

The Only Way, John Hassall, 1899 or before 

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