Can thinking about the visitors’ journey help us design pathways between content, interactions and desired actions?

Knowing the visitor’s itinerary with his interaction with the museum, that is the Visitor Journey, we can start asking what should we offer from the museum to improve his/her experience and to establish connexions.

Talk addressed to museum and cultural sector professionals, by Allegra Burnette, Principal Analyst at Forrester Research and, before, Creative Director of the Digital Media at the MoMA, the Museum of Modern Art of New York.