Following the strategy of international promotion, the tourism team of the Museu Nacional has recently attended the trade fair of world reference regarding the tourist sector held in London this year between 7^th and 9^th November.  The World Travel Market is an event in which more than 5,000 entities of tourist promotion participate, among them Catalonia, as a top level destination. On the stand of the Catalan Tourist Agency, the Museum established important commercial contacts projecting alliances both with local and international companies and allowed us to get updated in terms of the main market trends.  All of this with the aim of offering a suitable and attractive service to the operators that recommend Barcelona as a cultural destination.  And the Museu Nacional has played a major role in this task.