The museum publicizes the exhibition 'Gala Salvador Dalí' in Barcelona

The museum publicizes the exhibition 'Gala Salvador Dalí' in Barcelona

Date range: 
02/08/2018

The Museu Nacional has sought the involvement of private enterprise in order to publicize the exhibition Gala Salvador Dalí in two places in the city of Barcelona.

Firstly, large-format reproductions of some of the images in the exhibition are on display in the passageway of the Diagonal metro station interchange between lines 3 and 5. TMB and HP have collaborated in this artistic action, which at the same time entices people to visit the exhibition by placing large-format vinyl sheets in the metro, a very crowded place with a lot of people passing through. Secondly, in the Parc de Montjuïc, the escalators leading up to the Magic Fountain and the museum have been decorated with the principal image from the exhibition, the painting by Salvador Dalí, Dream Caused by the Flight of a Bee Around a Pomegranate a Second Before Awakening, from the Museo Nacional Thyssen-Bornemisza. Collaboration with TRAM has made it possible for a tramcar on the Trambaix line (Diagonal / Baix Llobregat), wrapped completely in vinyl images from the exhibition, to publicize it from 17th July to 17th September.

The museum thanks these three companies, TMB, HP and TRAM, for their collaboration in the publicity campaign for the exhibition of the summer in Barcelona.

El museu difon l'exposició "Gala Salvador Dalí" a espais de Barcelona