Seminar-workshop. Content strategy in museums

Seminar-workshop. Content strategy in museums

Innova room

Price: €60

Xarxa de Museus d’Art de Catalunya, Associació Museòlegs i personal dels museus d'Articket, 50% de descompte


PDF icon Seminar-workshop programme (pdf in Catalan)

Seminar-workshop programme (pdf in Catalan)


The current diversification of content into multiple platforms and channels makes applying an integrated and well-planned strategy of creation and content management increasingly necessary. The seminar features talks by local and international experts, and a workshop to identify the key elements of a content strategy and to see how a plan is created step by step.


Seminar-workshop programme

Monday 18th July

9.30 a.m. Arrival and credentials pick-up
9.45 a.m. Welcome by Pere Serra, director of the Museu Nacional
10 a.m. Content Strategy Planning, Rob Mills, Content Strategist, Gather Content
11.15 a.m. Coffee break
11.45 a.m. Content Strategy talk-workshop, Conxa Rodà, head of Strategy and Digital Transformation, Museu Nacional
2.30 p.m. Lunch break
4 p.m. Navigation Design in Content-Intensive Websites, Mario Pérez-Montoro, UB and co-author, with Lluís Codina, of the forthcoming book Navigation Design and SEO for Content-Intensive Websites
5 p.m. Round table-debate on content experiences:
Sònia López, head of Digital Media, MACBA; Anna Noël, Fundació Miró; Carme Comas, head of Dissemination, Museu Episcopal de Vic
Chair:  Clara Guasch, Content Strategist, Aclareix, and co-organizer of the Barcelona Content Strategy Meetup
6 p.m. Closing speech, Kristina Halvorson, founder of Brain Traffic, author of the book ‘Content Strategy for the Web’. Videoconference from Minneapolis, USA
6.55 p.m. Recapitulation / closure and handing out of certificates


Information and reservation: 

Seating capacity: 90 places, in strict order of enrolment

The programme includes all the talks, complementary digital material, coffee-breakfast and the attendance certificate.

It does not include lunch (10% discount in the museum cafeteria).

The sessions will be in Catalan, except for two talks that will be in English

This programme may be subject to last-minute changes


  • For tickets with 50% discount it will be necessary to produce the corresponding credentials
  • For consultations and in the event that enrolment is handled by a museum that cannot make the payment online, this can be made by contacting us by telephone on 93 622 03 75 or emailing us at [email protected]