Many of the aspirations of the avant-garde were realised in the daily life of mass society. The new means of transport and diffusion –illustrated publications, newsreels, radio– and the advent of ubiquitous publicity, from the pages of magazines to illuminated advertising signs in cities, reached everywhere. The fact that the most radical techniques of the avant-gardes –collage, photomontage, etc.– were assimilated into advertising and ‘delivered’ to the masses in this form is a metaphor of how ‘modern life’ stifles conflict.