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III. 'Noucentisme'(s)

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  • III. 27. Modern life 1. Photography, film., advertising

Many of the aspirations of the avant-garde were realised in the daily life of mass society. The new means of transport and diffusion –illustrated publications, newsreels, radio– and the advent of ubiquitous publicity, from the pages of magazines to illuminated advertising signs in cities, reached everywhere. The fact that the most radical techniques of the avant-gardes –collage, photomontage, etc.– were assimilated into advertising and ‘delivered’ to the masses in this form is a metaphor of how ‘modern life’ stifles conflict.

III.23. ‘Noucentisme’ and Mediterraneanism [1]

III.24. Galeries Laietanes [2]

III.25. Avant-garde(s) [3]

III.26. Realism(s) [4]

III. 27. Modern life 1. Photography, film., advertising

III.28. New art and Surrealism(s) [5]

III.29. Modern life 2. Experimentalism and the people’s media [6]

III.30. Monumental decorative art [7]

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Pere Català Pic, Xocolata Juncosa, 1931

José Alemany, Sense títol, cap a 1930-1939

Ramon Batlles, Sense títol, 1933-1936

Manuel Capdevila; Ramon Sarsanedas, Fermall: L'Espanya replegada, 1937

Cassandre, Dubonnet, 1932

Emili Vilà, Sense títol, cap a 1925


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[1] https://www.museunacional.cat/en/iii-noucentismes [2] https://www.museunacional.cat/en/iii-noucentismes-0 [3] https://www.museunacional.cat/en/iii-noucentismes-1 [4] https://www.museunacional.cat/en/iii-noucentismes-2 [5] https://www.museunacional.cat/en/iii-noucentismes-4 [6] https://www.museunacional.cat/en/iii-noucentismes-5 [7] https://www.museunacional.cat/en/iii-noucentismes-6