Course in digital strategy in cultural organizations (UOC-Museu Nacional)

Course in digital strategy in cultural organizations (UOC-Museu Nacional)


Addressed to:

  • Cultural managers
  • Museum professionals
  • Communication professionals
  • Responsibles of public at museums and cultural organizations
  • Digital world professionals who want to acquire a more strategic mink

4 modules:

  1. Digital Strategy
  2. User experience (UX)
  3. Content Strategy
  4. Metrics

Language: Spanish

Course starts: October 16, 2019. Duration: until February
Enrollment starts: June 5, 2019.


Info session: Barcelona, September.

September 17, 4:30 p.m.
Place: Innova Room, Museu Nacional d'Art de Catalunnya (, Parc de Montjuïc
After the session you are invited to do a free visit to the museum.

Compulsory online registration to the info session.


The aim of the course is to provide a comprehensive, transverse version of the steps and procedures to follow in relation to the use and applicability of the digital technoloy in cultural organizations.

Complete Program (pdf - 144 Kb)

Article on the museum's blog: "Digital strategy: new online course between the museum and the university"